Market Potential
The Market Size
When we developed the ability to place logos, messages, and images onto fresh-cut flowers, doors to more than one market were opened. Naturally, the demand for Speaking Roses was overwhelming in the floral industry, but we also saw the potential of Speaking Roses as a promotional product, a unique gift, and as corporate incentives and awards.
By offering consumers the freedom to not only choose the color, and arrangement of the flowers they buy, but also the chance to add their own personal touch, be it words or pictures to printed flowers. Speaking Roses is not only recognizing that need for individuality – we are rewarding it.
When it comes to tapping into such huge market potential, you will find that Speaking Roses embossed flowers are the perfect product for the following occasions, and many more:
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Speaking Roses Revenue Potential
With this method, you will simply key into the green boxes your population, average price and % preference that you feel you might be able to reach and sell to each month – As you key in different figures, you will be able to see your own projections.
| Population in your Area: | Product Price (avg): | ($50 is the avg. online price for an order) |
One Purchase a Month per Customer |
|||
Orders per Month |
Orders per Day |
Revenue per Month |
|
| What % do you think you can reach: % | |||
| If 0.10% (a tenth of a percent) of Population buys: | |||
| If 0.25% (a quarter of a percent) of Population buys: | |||
| If 0.5% (half a percent) of Population buys: | |||
| If 1% of Population buys: | |||
These numbers and projections are based on a regular flower order without anything printed on them. Note that the floral industry regularly uses this traditional formula for establishing retail prices: Simply take the cost the product and multiply it by 3 -- therefore, 1/3 is the cost of the product and 2/3 is the profit.
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